Services
Crescent Advisors helps craft and execute successful business-to-business, consumer and non-profit growth and marketing strategies for enterprises that span Fortune 100 global corporations to startups. We Define, Design and Deliver strategies that grow businesses.
DefineWe help identify the core competencies that are most customer-valued and define how you are better than competitors. We assess the key trends affecting your industry and integrate your internal and external customer data to proactively anticipate shifts in customer concerns and potential industry disruptors. Our forte is turning this knowledge into content, messages and a customer experience that distinguishes you from competitors.
Our services include enhancing your Customer Value Proposition, identifying Competitor and Industry trends, and defining the “So What’s” or implications for your business. Our approach to market analysis is designed to reveal new revenue opportunities from untapped market segments and enhancements to your product portfolio. |
"We help you build actionable, customer-centric business growth strategies."
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Design
The Design phase crafts customized messages and curates compelling content across all touchpoints that reflects your brand's value to each customer or stakeholder segment. Starting with your value proposition, we design a customer experience with data-driven proof points to demonstrate that you are what you “do” not just what you “say”.
Every message builds and deepens customer relationships and should let customers know what value they will receive by doing business with you. A clear, consistent message communicated across all customer touchpoints can be the difference between a successful marketing campaign and a complete waste of time and money. Relevant content provides education and inspiration to current and potential customers as well as giving stakeholders a reason to engage with your brand. Developing a compelling omni channel experience requires ensuring every employee interaction proactively helps address your customer's most pressing concerns. We design marketing communications plans, content strategies, segment messaging and customer experience enhancements across all touchpoints. Most importantly, we design and implement customer-facing employee training that helps your organization achieve sustainable loyalty. |
Deliver
Your Crescent Advisors team is an extended resource ready to help implement your growth initiatives. Our broad range of implementation expertise is complemented by a global network of business and marketing professionals.
We "deliver" and execute your customer growth strategies. Our digital offerings include data analytics of targeted email and social media campaigns; blogs, newsletters and online portal content creation; industry-influencer partnerships; and online reputation monitoring and management. We also work with you to ensure consistency across all customer touchpoints. Implementing new projects and programs requires getting the right team members on-board, setting goals, and providing regular communications updates to relevant stakeholders. Our extensive project management expertise can help you mobilize your key initiatives on-time and on-budget. We have implemented significant marketing initiatives for companies of all sizes across many industries including financial services, airlines, transportation, manufacturing, technology, hospitality, healthcare and non-profits. |
Our experience in digital marketing is helping clients pivot and “lean into” today’s new normal
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